Blog

­

What is Bridal Market?

Starting Friday, we are heading to Bridal Market in New York City….and we are SOOO excited! We routinely take for granted that not everyone knows what “bridal market” means. So here is my attempt to demystify things a bit!

Bridal market is a multi-day event where bridal designers descend on New York City with their brand new collections. From runway shows to intimate appointments with designers, this is an incredibly-fun-but-also-really-tiring series of days where we are presented with anywhere from 10-15 new styles for each designer, and we select a handful from each designer to purchase for the store. Below are the most common questions our brides have asked us over the years!

How do you choose what gowns to buy?

The short answer…it’s hard! I am naturally drawn to what I like best, so it can be tempting to favor styles that I, personally, want to wear (bows and ballgowns really get my heart racing). However, that’s exactly what I make sure not to do. The biggest factor in my decision is whether or not a particular style is one our brides will want to wear. I cannot buy a designer’s entire collection, so I am going to hone in on those styles I think will work best for our brides. Also, it is always my goal to diversify our existing collection when bringing in new gowns, whether that be by style, price or some other metric!

When will the gowns you buy arrive at the store?

If you have done any bridal gown shopping up to this point, you have probably heard that it can take up to six months to produce a bridal gown. The same is true for the gowns I purchase for the store! Our gowns will trickle in starting about two months after market and we will receive our last few gowns about six months after market.

I absolutely LOVE a gown I saw on the runway. Is there any way for me to try it on before it arrives at your store?

YES!!! This is why we love hosting trunk shows. At a trunk show, we will bring in a designer’s most recent collection as well as prior season best sellers. Not only does that give you an opportunity to try on a gown that won’t be in the store until later in the year, but you will receive 10% off your purchase. WIN-WIN!!! Click here for our trunk show schedule.

I noticed that the collections coming out right now are called “Spring 2017”. If I am a 2017 bride, should I only be buying from those collections?

NO!!!! The way the industry names bridal gown collections is by the season and year following when they debut. That means the collections we are viewing this weekend are called “Spring 2017”. The reason for this nomenclature is that the collections will likely hit stores in mid 2016, meaning that generally the first brides really able to purchase the collection for their weddings will be Spring 2017 or later.

However, the concept of seasonality in the bridal business is very different than in ready-to-wear. Many gowns with a “Spring 2017” moniker will be just as appropriate for a bride getting married in April, August, or October. Additionally, bridal fashion tends to be not as trend following as ready-to-wear fashion, meaning that as you move from season to season, you won’t see tectonic shifts in style.

So what does all of this mean? Buy what you LOVE! Don’t worry about what season it is from. One of our top selling gowns to this day is from the “Spring 2013” season of one of our designers. Focus most on what makes you feel beautiful, not on what season something is from.

What is your favorite part of bridal market?

My very favorite part is when the A Little Something White team attends with me. On Sunday of bridal market, we always close the store and my bridal consultants team comes with me. I love nothing more than soaking up the glamour and beauty surrounded by the people I love and who work so tirelessly to make A Little Something White such a successful business.

Not only is it a perk for my consultants to come, but it’s incredibly helpful when they share their insight with me. If you are an ALSW bride, know that it’s not uncommon for your name to come up during the day, when one of our consultants says “oh my gosh, that style would be PERFECT for my bride!”

Where can I see the newest collections online?

It will always take the designers some time to get the images added to their websites. In the meantime, the best way to see the newest collections is to follow along with us and other top publications during bridal market. Below are a list of places you can get a great glimpse into the latest and greatest in bridal fashion during this exciting weekend!

Instagram: @alittlesomethingwhite, @brides, @theknot, @weddingwire

Facebook: A Little Something White Bridal Couture, Brides, The Knot, Wedding Wire

Websites: Brides & The Knot

Below is a sneak preview that some of our designers offered us this week. I find these to be such a tease!! I can’t wait to share the beauty behind these pictures this weekend!

By |April 15th, 2016|General|0 Comments

Sareh Nouri trunk show: January 28th-30th

We are thrilled to welcome the Sareh Nouri bridal collection to A Little Something White this weekend! Sareh’s Fall 2016 collection, which contains one gown more decadent than the last, features beautiful laces, long and dramatic trains, beautiful backs and gorgeous embellishments, will be here for one weekend only! If you are a bride looking for a gown that is romantic, feminine, elegant, and timeless, then get ready for this collection to take your breath away.

Sareh herself will be present to work with brides on Saturday the 30th, and 10% off will be given to any bride purchasing a Sareh Nouri gown at the trunk show. We are almost completely booked for the trunk show, so contact us at 203-309-5110 or info@alittlesomethingwhite.com to make your appointment!

Below are just a few of our favorite styles!

By |January 26th, 2016|Boutique Events, Boutique news, Designers, Promotions, Trunk Show|0 Comments

Judd Waddell Trunk Show: January 7th-9th

We are so excited to welcome the Judd Waddell bridal collection to A Little Something White! Judd’s gorgeous Fall 2016 collection will be here for one weekend only!

Special trunk show promotion: Any bride who purchases a Judd Waddell bridal gown will receive 10% off.

Please visit our Judd Waddell page as well as the Judd Waddell’s website to view the complete gown collection. If you would like to request any specific styles to try on during the trunk show, please submit a request to info@alittlesomethingwhite as soon as possible.

Below are a few of our favorite Judd Waddell styles, although it was hard to select only four! We can’t wait to see these beauties in person!

Maddox

Savannah

Adrian

Avalon

By |January 6th, 2016|General|0 Comments

Holiday Hours!

Holiday Hours

We wish you and your families a wonderful holiday season! Below you will find our hours between Christmas and New Years. We will return to our normal schedule on Monday, January 4th.

December 23rd:                        10am-3pm, By Appointment Only
December 24th & 25th:           Closed
December 26th:                        10am-4pm, By Appointment Only
December 28th & 29th:           10am-5pm
December 30th:                       Closed
December 31st:                         10am-2pm, By Appointment Only
January 1st:                               Closed

We ask that you make an appointment to visit us during the holidays! We will have fewer consultants available for appointments during this time, so we request that you make an appointment to make sure there is someone available to work with you.

By |December 16th, 2015|Boutique Events, Boutique news|0 Comments

Judd Waddell Trunk Show: December 10th-12th and 17th-19th

We are so excited to welcome the Judd Waddell bridal collection to A Little Something White for two full weekends! Judd’s gorgeous Fall 2016 collection will be here and Judd himself will be present to work with brides on Saturday, December 19th!

Special trunk show promotion: Any bride who purchases a Judd Waddell bridal gown will receive 10% off.

Please visit our Judd Waddell page as well as the Judd Waddell’s website to view the complete gown collection. If you would like to request any specific styles to try on during the trunk show, please submit a request to info@alittlesomethingwhite as soon as possible.

Below are a few of our favorite Judd Waddell styles, although it was hard to select only four! We can’t wait to see these beauties in person!

Maddox

Savannah

Adrian

Avalon

By |December 10th, 2015|General|0 Comments

New website!!!

I am beyond excited for this announcement! After over a year of work in my free time (meaning late at night after my kids are asleep), A Little Something White has a new website! Thank goodness for the amazing talent, dedication, and patience of 540 Design Studio and its owner, Matt Stellwagen. Your expertise is unparalleled and it has been a pleasure to watch your company grow and flourish over the last two years since we first spoke!!

There is so much to love about the new website! Below I have listed a few of my favorite parts. Click on an image below and you will be taken directly to that page on the website. Enjoy this labor of love!!!

Real Weddings

A page featuring the wedding day photos of A Little Something White brides!! I could seriously spend all day long on this page of the website. When you click on one of the images, you will be taken to a page with additional photos and a Q&A between A Little Something White and the bride related to her experience working with the ALSW team and her engagement and wedding day details. Any ALSW bride can submit her wedding to be featured on this page!

Sample Sale

Are you looking for a couture bridal gown at  a fraction of the price? This page shows the beautiful gowns we currently have on our sample sale rack. Most of the gowns are in excellent condition!

Press, Awards, & Accolades

We are so grateful for all of the awards, accolades, and press we have received since our launch in 2012. Thank you to the many industry publications who have featured our work as well as recognized us for excellence in our field. We are truly dedicated to making sure the experience of shopping for a bridal gown is spectacular, and we are always honored when someone takes the time to tell us we have done that well.

Reviews

Thank you to the numerous brides who have left us such positive reviews over the last three years. Every time we read a review we are completely humbled by your kind words! On this page we have included links to the most prominent review websites so that you can see what our brides have to say about us or leave a review for us!

By |December 3rd, 2015|Boutique news, General, Gratitude|0 Comments