This weekend we are off to bridal market…what does that mean again? Bridal market is a multi-day event where bridal designers descend on New York City with their brand new collections. From runway shows to intimate appointments with designers, this is an incredibly-fun-but-also-really-tiring series of days where we are presented with anywhere from 10-15 new styles for each designer, and we select a handful from each designer to purchase for the store. So how do we choose when presented with so many gorgeous gowns?
The short answer…it’s hard! We are naturally drawn to what we like best, so it can be tempting to favor styles that we, personally, want to wear. However, that’s exactly what we make sure not to do. The biggest factor in our decision is whether or not a particular style is something our brides will want to wear. We can’t buy a designer’s entire collection, so we are going to hone in on those styles we think will work best for our brides.
Photo credits: Erin Cole Design (top left), JLM Couture (bottom left), Kelly Faetanini (middle), Marchesa (right)