The ring is on, the champagne is popped to celebrate, the venue and date are set…..and now it’s time to gown shop! When is the right time to gown shop? We advise buying your gown 8-11 months before your wedding day. In the era we live in today of “fast fashion”, you may not realize that bridal fashion follows a whole new set of rules when it comes to timing. Don’t fret, we are here to demystify it!

One of the things I love about bridal gown shopping is the fact that you get to pick out a gown which is then hand-made just for you. That means it’s not hanging on a rack in some stock room…when we place the order for your gown, the designer and her team hand cut the fabrics, hand sew them together to the size and specifications we tell them, and then put on the finishing touches to make it perfect just for you. This is a garment unlike anything you have worn before and will likely ever wear again!

However, all of that magic takes time to happen. Once you pick out your bridal gown, the designer requests 6-8 months for production to make sure they have enough time to source the fabric, which often comes from special mills overseas, cut and create the gown, and send it through a rigorous quality control process.

So what if you don’t have 6-8 months? Not to worry! We have an amazing relationship with our designers and are often able to get gowns more quickly than that time frame, for a fee. We once got a gown made in a week! We also have an amazing selection of gowns available for purchase off-the-rack, meaning you can buy the gown and take it with you that day.

Once the gown has arrived, you will likely need alterations in order to get the perfect fit. At ALSW, our seamstresses require 2 1/2 months to perform those alterations.

So as you can see, 8-11 months before your wedding is the ideal time frame in which to order your gown. But remember, for ALSW brides, nothing is impossible and we are here to help you find the perfect gown!