WHAT IS BRIDAL FASHION WEEK (a.k.a. BRIDAL MARKET)!
Starting this Friday we will be heading into NYC for Bridal Market, which is a multi-day event that happens every 6 months, where bridal designers descend on NYC with their new collections. From runway shows to intimate appointments with designers, this is an incredibly fun, (yet exhausting) series of days where we are presented with 10-15 new styles from each designer. We then select a handful from each designer to purchase for the store!
HOW DO YOU DECIDE WHICH GOWNS TO PURCHASE?
We cannot purchase every dress from a new collection (even though we’d love to), so we hone in on certain styles we think our brides will love. We have to put our own personal styles to the side and strictly think of the brides walking through our doors in search of the perfect gown!
WHEN WILL THE GOWNS YOU BUY ARRIVE AT THE STORE?
As you may know, bridal gowns can take up to 6 months to be made, same is true for the gowns we purchase for the store! Sometimes we get lucky + gowns arrive as early as 2 months + as late as 6 months after market!
I ABSOLUTELY LOVE A GOWN I SAW ON THE RUNWAY. IS THERE ANY WAY FOR ME TO TRY IT ON BEFORE IT ARRIVES TO YOUR STORE!
The short answer is YES! We host designer spotlights throughout the year, where we bring in a designers most recent collection as well as best sellers from past seasons.
IF I’M A 2020 BRIDE SHOULD I ONLY BE BUYING FROM THE SPRING 2020 COLLECTION!
The concept of seasonality in the bridal business is very different than in ready-to-wear. Many gowns with a “Spring” moniker will be just as appropriate for a bride getting married in April, August or October! Bridal fashions don’t shift from trend to trend like ready-to-wear clothing, so you won’t see a huge shift in styles. Basically what this all means is you should buy what you LOVE + don’t worry about what season it comes from! To this day one of our top selling gowns is from “Spring 2017”, so choose the gown you feel beautiful in… A beautiful confident bride is always going to be timeless!